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Wine Marketing and Sales,Third Edition. Janeen Olsen, Liz Thach PhD, Paul Wagner

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ISBN: 9781935879442 | 416 pages | 11 Mb

• Wine Marketing and Sales,Third Edition
• Janeen Olsen, Liz Thach PhD, Paul Wagner
• Page: 416
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781935879442
• Publisher: Board and Bench Publishing

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The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry’s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.

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Performance-based marketing campaigns are instrumental in supporting wine releases and targeted direct to consumer sales campaigns. Service based calling  
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The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to 
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Amazon's Exit From Wine Business Shouldn't Hurt Wineries' Online Sales Much of the existing legislation that regulates the sale and distribution of alcohol was written at a Both advisories make it very difficult for a third-party marketing company, like Amazon, Jeff, the issue is not about direct shipping.
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